Saturday, August 27, 2011

How Backlinks Can Help To Increase Your Web Traffic


Backlinks are an understated but highly important foundation of a website. They help to channel visitors to websites. Before search engines, websites depended heavily on backlinks to get visitors. Nowadays, backlinks are still vitally important as they are used by search engines to determine the ranking of websites and direct visitors to them.
Backlinks are an incredible way to increase web traffic – websites just have to learn how to obtain and utilize them. Taking the time to fully understand backlinks and how they can help increase your web traffic will help any website to be more successful.
What Are Backlinks
Backlinks are the links that bring incoming traffic into your website. These are not the links that you post on your own website – these are the links that others have posted directing their web visitors to your website.
A lot websites use the concept of a “blog roll” or “links” section on their websites to facilitate mutual backlinking. They will list website on their links page in the hopes of gaining a backlink on the page of the websites that they have listed.
The Uncontrollable Backlinks
There are some backlinks that you cannot control. These links come from various websites that are interested in your content and webpage. The idea of uncontrollable backlinks also includes the websites and backlinks that you simply cannot have. Large websites generally cannot be talked into backlinking to a webpage, even if there is a monetary offer. If you are working to increase your backlinks, you need to ignore these backlinks and focus on the links you can control.
The Controllable Backlinks
There are websites that will allow you to purchase backlinks on their pages, using it as a form of advertising revenue. There are companies that will allow you to purchase in bulk, buying a package that ensures you backlinks on a specific number of pages. Both of these controllable backlink options will show up in your analysis for search engine optimization, making your website easier to find.
Measuring Their Success
One of the main benefits of back linking comes in the form of hard numbers and data. You can actually see the websites that are linking to you, and will be able to see what websites your visitors are coming from. You can be more certain about where your increased web traffic is coming from, enabling you to better pin point where your efforts are paying off.
Back links are a powerful way to get more website traffic. Backlinks create a wonderful map to help you understand the makeup of your visitors and where they are coming from. This will do more than increase web traffic – it will give you a stronger insight into your target audience, helping you to target them more clearly in the future. Backlinks truly are one of the best ways for you to work to increase the traffic that comes into your website thanks to these multiple benefits.

Friday, August 19, 2011

11 Thoughtful Benefits Of PHP Application Development

 
To define PHP in plain simple words it would be apt to say that it is a server side scripting language used mainly to empower web pages with interactive features. First the PHP application development is undertaken offsite and then the application is coded into the HTML page. There are many benefits of PHP which have led to the popularity of PHP development in India. 

Here is a comprehensive list of 11 thoughtful benefits of PHP application development: 

1) Costs Nothing, Nothing at all: As we say friends are priceless so is PHP, it is priceless for developers in the sense to mean it comes absolutely free. Any PHP developer interested in PHP application development can start doing so by simply downloading PHP that too for absolutely no cost. 

2) No Royalty Involved: PHP is not a licensed product and hence involves no royalty fee. A PHP developer in India can use it without paying any fee. In fact, no one has the authority to demand any fee for its use. 

3) Free From Restrictive Licenses: There is no guide book which describes how to or how not to use PHP for PHP application development. Any PHP developer in India can use it the way they want. Developers can create their own version of the language and use it for their own purposes without allowing others to use it. 

4) Server Bills Lowered: PHP applications are mostly developed to run on Linux and Apache server. As compared to Windows server both these servers are open source and hence include zero upfront and ongoing costs, even future updates are available for free. Since they are open source they can largely cut on server maintenance bills. 

5) Grown Code: PHP is one of the oldest scripting languages in India and has maturely grown over the years gone by. 

6) Regularly Updated: PHP community which consists of experts ensures that it is always up-to-date with modern day application development languages. Year 2009 saw 3 major updates while year 2010 has so far seen 2 major updates. 

7) Different Databases: PHP is known to work flawlessly with MySQL database. Apart from this it also works perfectly with other business databases like MSSQL, Oracle OCI8 and IBM DB2. Hence migrating programming language to PHP will not involve any additional cost. 

8) Easy to Pick Up: Grasping the basics of PHP for PHP application development is very easy, even a novice can learn them in as little as one month. Often companies are able to train a fresher in PHP application development to be a pro in just 5-6 months. 

9) Huge Number of IDE’s: Integrated development environment (IDE) makes PHP application development much easy as they include various tools for coding through PHP. The best part is they are available in plenty and can be used for free. 

10) High Compatibility with Web Servers: Since PHP applications work on almost all available operating systems they are compatible with almost all web servers. 

11) Proven Technology: It has been in use since last 15 years and this is a proof enough to say that PHP is a proven technology in recent times. Famous and most visited sites like Facebook, Flickr, Yahoo, WordPress, Wikipedia and Digg use PHP. 


How Macromedia Flash Web Design Elevates Your Business


The formerly Macromedia flagship product flash, now taken over by American software giant Adobe Systems, is one design software that has gone and done it all. From graphic designing to website designing, Flash games to web applications this program has proved its worth in every way possible. Out of these activities website designing is that area in which flash seems to be most active if the recent trends are anything to go by. Seeing how flash wields the ability to jazz up a website with highly interactive graphics and animation, more and more companies with online presence are going for Macromedia flash web design these days.
The advantage of having a flash website is quite clear. With a flash website you can very well achieve the task of attracting more visitors to your website with ease. That’s because flash enables you to have animations, videos or web applications on your website that can entice visitors through their creative concepts and innovative designs. And with the kind of interactivity involved with flash you can easily get a professional flash web design agency to do wonders for you. All you need to do is flush out a flash website design firm that has the right kind of experience and exposure into the global market and lay out your business ideas so the designers can bring them to life. A good idea would be to have a flash animation or a video that promotes your business and at the same time has a strong concept to click in the market.
It would always be best if you seek out the services of a firm that provides a complete flash web site design solution package. That way you can get everything from the designing part to the scripting part at the same place and it would be easier for you to work on it later. Flash sure has revolutionized the market ever since it appeared in the scene and from the looks of it there are still many surprises to be opened.

Why Buy Website Templates?


Website Templates can be a life saver if you are just starting out in the world -wide -web. Templates can save you big money and time. It is common knowledge that "design houses" charge a minimum of 1k for a complete website filled with images and text. Again, this is the minimum they would charge and I would estimate that the average price of a website you will pay is approximately 2-3k. Why are you paying this much for a website? 

Most of it is because you can't build one yourself so the cost skyrockets for convenience. Is there anything you can do to reduce this skyrocket effect? Yes you can! Website templates often get connected to cheap or bad design, but the point is somewhat valid since there are tons of low quality templates and what's worse is that it's being sold on many template websites. 

A web template design is a solution which you can customize using your own logo, text, positioning and images. But you can also you ready-made-designs available with the software; it allows the designer to use images, sample pages, navigation help and Flash animation as well. The substance of the web content which is relevant to the business has to be encoded and provided by the maker. One can modify the website template to suit their individual requirements. 

In the past, hiring a professional web designer is a must for online businesses. An inexperience web designer could very well do your business more harm than good due to messy and sloppy representation of your company. But today, due to the availability of web templates that allow you to design a website which is at par with professionally done website in terms of its design and structure, more businesses are going online. 

The options of available ready-made website templates are endless and varied; you need to focus and think about what you want your website to look like and the impact it will have to the people. You can preview your website before making the purchase. Your website template should reflect the feel and look of your website. 

Web designing is as technical a job as it is creative. It is a challenge to the web developers to create websites that are creatively as well as technically upto the mark. 

Creating your own website is not that hard. With all the technical support available on the Internet today, building and managing your own web template is a complicated yet simple task. Although there are free web templates available on the Internet, it is better to purchase one. You may need to shell out a little money, but, purchasing a template is still an easy and cost effective way to build and manage a website without the need of hiring a professional designer.